1. Download ezLaunch installation APK using the "Download" button above


2. Deliver downloaded APK file to your Android TV device using flash drive or network


3. Use any file manager to open ezLaunch installation APK on your Android TV device

ezLaunch is convenient tool for Android TV to install (sideload) the applications that are not available in Android TV Play Store. Deliver installation APK to Android TV device may be annoying especially if your device is running Android TV 11. ezLaunch simplifies the installation process allowing you to upload the APK from your smartphone or directly download and install the APK on Android TV device from the download link that you provide - also using your smartphone.
If you have ApkMirror Installer on your device you can also use ezLaunch to download and install APKM bundles.

Another feature, as it comes from the name, is application launcher. Many smartphone Android apps, once installed, are not shown in the Android TV standard launcher so running such apps may be tricky. ezLaunch is detecting such apps in your system and showing them in the list so you can easily launch them.

If you are sideloading the applications to the Android TV more-less regularly the ezLaunch can help you a lot.

ezLaunch was approved by Goolge and published in Play Store until Google found that ezLaunch is making the sideloading of the apps too simple and convenient. Google don't appreciate such behavior, they want everyone to install everything just from the Play Store. Their store - their rules. From another hand - my device, my rules. I decide what I'm installing on my device and where it comes from.

ezLaunch itself is absolutely harmless software but you must be careful with the APKs you're installing.
Android TV device is much safer than phone because there is no SIM card, no camera, no microphone and people usually don't install the banking or messaging apps to their Android TV devices. But it's in your home network and you don't want it to become a door for attackers.
Use trustful sources to download APKs, APKMirror and ApkPure are good examples.